Like every other social media app, Snapchat each day is looking to innovate itself and keep its user guessing about what is next. From being an app which was all about sharing your daily story and letting the people know what’s going on in your life, Snapchat revolutionized itself a major step towards revolution, by introducing a feature known as Snapchat World Lenses. Snapchat World Lenses are a collection of augmented reality (AR) 3D enhancements to live real-world environments allowing the user to send and receive something which is beyond reality- it’s what we can refer as “Self-destructing” photos and videos.

The feature is easy to use as it adds a new dimensional layer, enabling the user to have access to a screen which provides a wide range of features to be attached to the face. These features include rough to cute, 3D emojis, to even a feature that makes one look in a situation which can only happen in the virtual world. Further, features such as Word bubbles, text, objects and characters can be added to the real-time environment making one enter a different world from where they are.

Snapchat also provides a unique feature regarding AR. Its plan is simple but yet unique, give its AR Lens offerings a boost by feature submissions from its users. This allows seeing Lenses with their creators’ names underneath their titles mixed with Snapchat’s own and sponsored options. According to Mashable, Snapchat will feature some of the Lenses people created using the company’s Lens Studio tool. Mashable says Lens Studio has received 30,000 submissions after unveiling it in December, so Snapchat is thought to have a considerable number of Lenses to pick from if most creators decide to opt for it.

Also, the introduction of new the AR technology within Snapchat, it has facilitated capturing of about 70 million users a day socializing with the lenses.

Eitan Pilipski, lead Snapchat’s camera platform team said that this had been a fantastic year for AR as a technology and Snapchat is excited to take this tool, and make it as simple as possible for any creator out there.replica panerai watch

Now the challenge for Snapchat is a bid to make it the default place for flashy, unique, creative, viral AR experiences, such as the Dancing Hot Dogkeeping deeper-pocketed rivals circling at bay. As we all are aware, Facebook after introducing itself as F8 has opened up the AR platform to developers and same has been followed closely into the virtual world by Google and Apple.

Future Take

Snapchat has an edge, as in the race of winning over users, Snapchat got an early start. With over 3,000 lenses to date, and that one-third of users play with them daily, it’s a miraculous achievement. The company has been successful in putting its fans to work as the users created 95 percent of the geo-filters in the app, the company says, making custom designs for cities and neighborhoods around the world. The platform has been laid well and now is the time to see its potential.replica